With the increasing number start-ups, in general, and the increasing number of expatriates and the foreigners wanting to start their businesses in Switzerland, it is time to write a book about how to start-up, specifically for this market, but also in general. My book, “Reach for the mountain top: starting your business in Switzerland” gives the basic tips and helps to start a business in Switzerland. Using interviews of the expat entrepreneurs I know and work with as a business coach and lacing in stories from my own personal start-up experiences, I present an overview of how to start up a company in Switzerland,yet the book may also be applied to start-ups, around the world, as global nomads are becoming more and more numerous..