Branding is key - do you have a "brand"?

When it comes to start-ups, your BRAND is really key, and you need to establish it clearly.

Branding is key to a new business and to continuing onwards and upwards as an established enterprise. Keep it clear and keep it in front of your potential customers and clients.

But what is branding and how do I go about it as a start-up? First you need a name (or name of the product), then a logo, website, and URL. There are more steps, but that is the very beginning.

Then you need to know why you are even doing this (and the answer is NOT to make money!). sometimes this is called a “mission statement”.

The product and its purpose: know your WHY and your USP