Are you trying to make a decision about something and just can’t get past some of the “ish” factors? Or are you talking yourself into something that maybe you (or your trusted network) might not feel so right about- maybe you are wanting to just get that first deal? ALSO: Loss aversion can derail our plans, our business, our life. It makes us focus too much on the short-term and not the long-term. We tend to give up on things that we see as loss to us especially when we apply great meaning to that thing, whatever it might be. We need to remember to always think long-term.
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